“Master Story, Master Life”
Rick and Scott are on a mission to educate their readers on the meaning of their own lives. This ambitious work helps to put one’s emotional beliefs and learned intelligence into a perspective that will help individuals master their story, and therefore, come to deeper understanding of their life.
This idea evoked the image of how telling tales around the campfire has been the traditional way of passing stories along. The campfire in contrast with the vastness of the starry sky helps to illustrate the idea of how small ideas can have a great impact in the grand scheme. The typography was designed to complement the background while creating a brand identity and belonging in the conversation with other books on this topic.